Research Report

Great Expectations: UK Retailers' Big Bet On AI To Drive Transformation

According to retail technology decision makers, AI is where the smart investment is. But getting return is not without its challenges:

Today’s shoppers’ expectations are increasing at an exponential rate.

They have developed a new standard of behaviours, preferences and demands for all their retail experiences. UK retailers are faced with the responsibility of meeting these needs.

The retail landscape is now shaped with words like AI, data, personalisation, convenience and unified commerce.

Does this digital foundation provide a new competitive advantage for retailers or just another pressure to a beleaguered sector?

Wirehive partnered with DJS Research to understand current and future use of AI in retail organisations.  Specifically:

  • Current levels of AI maturity
  • Where strategic responsibility for AI lies
  • Future plans and opportunities for AI investment
  • Perceived barriers to AI adoption and success

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