Today’s shoppers’ expectations are increasing at an exponential rate.
They have developed a new standard of behaviours, preferences and demands for all their retail experiences. UK retailers are faced with the responsibility of meeting these needs.
The retail landscape is now shaped with words like AI, data, personalisation, convenience and unified commerce.
Does this digital foundation provide a new competitive advantage for retailers or just another pressure to a beleaguered sector?
Wirehive partnered with DJS Research to understand current and future use of AI in retail organisations. Specifically: