The Purple Agency, part of Adare, is an integrated agency for the digital age combining creative and digital expertise with data-driven strategy for award winning results.
When Mark Wynn joined The Purple Agency as Digital Director at the end of 2012 he found a thriving digital team with big talent and ambition whose performance was being curtailed by spiralling hosting costs from their incumbent provider. With aspirations to grow from £5mn to £10mn – 70% of that revenue coming from digital – Mark saw swift action was required. Consequently The Purple Agency went out to market to see what other providers could offer.
Purple were keen to speak to Wirehive knowing through their own technical team that Wirehive specialised in the digital agency sector and had a strong technology background.
After an initial meeting to understand their requirements Wirehive proposed a multi cloud server platform which would give Purple the flexibility to provide low cost shared hosting to budget conscious customers and virtual dedicated environments to the bigger brands they worked with. However, the biggest difference was that a tierless managed support model was at the centre of this proposal which meant Purple would be able to speak directly to a System Administrator to fix any problems. Most significantly this improved personal service actually delivered a cost saving to the business.
From initial pre-sales engagement through to migration and then ongoing support Wirehive have worked with Purple as a partner to support their business growth. Most importantly, Purple feel confident that when they speak to Wirehive they are getting the right advice for their and their customers’ needs from a knowledgeable team rather than a sales pitch.
Since selecting Wirehive as one of their chosen hosting providers Purple have seen benefits beyond pure cost reduction. Working with a hosting company where the focus is in developing a long term relationship has proved to be just as beneficial to supporting their digital team to deliver for their customers in a manner that supports their own approach to business.
“If you’re looking for someone who can be there at the drop of a hat and give you real hosting insights speak to Wirehive. If you want to log a ticket with and wait 24 hours for a response speak to someone else.”
Mark Wynn Digital Director, The Purple Agency
Dell PowerEdge host servers
Industry standard Intel Xeon processors
Juniper router and switch infrastructure
Consultation & Planning
Managed Back ups
The most tangible difference since Purple began working with Wirehive is they now have a hosting provider who works as a partner rather than just a supplier. Not only do Wirehive attend pitches with them to sell in the importance of hosting as part of the overall campaign success but Purple have also been referred new business opportunities.
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