Case study

The Pull Agency

The Pull Agency is a highly respected independent agency based in Guildford, Surrey. They have won multiple awards for their work and have recently undergone the journey to become a Microsoft Azure Cloud Solution Reseller through Wirehive.

Rather than writing a case study on their journey in our words, we’d rather you heard it direct from them.


Health & Beauty

Vendor Partner



  • Microsoft Azure
  • Cloud Solution Reseller

Video Transcript

Helping brand agency Pull add data and AI capabilities through the Microsoft Cloud Reseller Programme

Dean Corney – Operations Director

“Pull was formed in 2008, initially we were doing digital marketing and websites. About two years ago we first started engaging with Microsoft and Wirehive, and the reason for that was that we wanted to be at the forefront of technology for our customers.”

Áine Dunleavy – Head of Client Services

“When we started on this emerging tech journey we were quite green. I think what’s great with Wirehive is that they’ve really helped to bridge that knowledge gap.”

How Wirehive helped Pull upskill in emerging technologies


“We didn’t understand emerging technologies. We didn’t understand AI, we didn’t understand Blockchain. We didn’t understand any of these areas that are now becoming, I wouldn’t say typical, but, more mainstream.”

Claire Rance – Head of Brand Strategy

“It felt like probably a steep hill to climb. Now we feel like actually all of those services are very available to us with the help of Wirehive and how we work with Microsoft. We could take on any customer challenge in the future.”

Facilitating a working relationship with Microsoft


“The communication and the relationship has been extraordinary. For a small agency in Guildford, or relatively small, to be dealing with one of the world’s biggest companies and delivering projects together in partnership with Wirehive is truly extraordinary.”


“All of our services from websites, hosting, through to the interesting emerging technologies stuff we do is all powered through Azure, we don’t really use anything else.”


“Having the opportunity to bring our clients to Microsoft and engage with people from Microsoft I think really changes our clients’ perception of us as an agency and what we can do for them.”

How Pull’s business has changed


“The most important thing is our customers take us so much more seriously now, you can see the look in their face when you tell them what we’ve done”.

Simon Parker – Head of Development

“It’s really made the way we create our hosting services and the way we use those cloud services much more flexible because we can create things when we need them switch them off, scale them up, scale them down. It’s made life a lot easier.”


“I think that as an agency, up until now there has been a point where we could only do so much for our clients. Now we’re in a position where we can really help them with their communication challenges, we can help them with their data, we can help them gain insights so that all of their marketing activities are far more efficient, and that’s something we weren’t able to do before.”


“We’ve got deeper customer insights by using things like data and sentiment analysis. We can now do things around voice and visual analysis and these are all amazing tools to have in our arsenal which mean we can create much deeper insights for our customers.”

The benefits of Wirehive’s partnership approach


“I think what I’ve been really impressed with by Wirehive is the level of support they’ve given us.”


“I think Wirehive have helped us look at how we were doing things, how we were setting things up, how we were migrating, and essentially made sure we’re doing everything in the right way.”


“I feel like the relationship with Wirehive has massively improved how we think as a company.”

How Pull have used emerging technologies since working with Wirehive and Microsoft


“We’ve done a couple of projects using cognitive services using text analytics, video analytics, we’ve built chatbots using the bot framework.”


“As soon as I got here it was clear that there was a learning culture but I feel like it’s really accelerated in the last year. We’ve got more and more tools that we can lean on. The ability feels like we could take on any project that a customer threw at us.”

What does the future look like?


“The journey we have gone on with Microsoft and Wirehive to become an indirect Cloud Solution Provider has been extraordinary. I think it has future-proofed Pull, and more importantly it has future-proofed our customers and our opportunities we have with new prospects.”


“Having emerging technology is an extra string to our bow, and something that will allow us to provide far more value to our customers going forward.”