Why HTTPS suddenly matters to marketers
In the wake of the Edward Snowden whistle blowing scandal the internet community has been in a state of unrest, with the ante being upped considerably around security.
One very basic change which has been promoted heavily by internet behemoths such as Google and Facebook is the switch from HTTP (port 80) to HTTPS (port 443) connections to websites.
To implement HTTPS in simple terms, you need to buy an SSL certificate and have it implemented on your site and hosting environment. Once this is done you can allow visitors to the site to use both HTTP and HTTPS connections and this has been common practise for some time.
Over the past year we’ve seen a lot more websites go a step further and move to HTTPS only, forcing all connections to their website to be handled in this way. This a good thing for the internet and privacy as a whole.
But on the 6th of August 2014 Google announced something that accelerates this movement. Having previously called for HTTPS everywhere at their annual conference – Google I/O 2014 – Google have released a post on their official webmaster blog detailing the introduction of HTTPS as a ranking signal.
What this means is that Google’s algorithm will now reward websites which offer HTTPS connectivity with better rankings in search results. This heavily incentivises all websites to switch over to this more secure way of providing access and we expect to see a surge in the number of sites that are HTTPS only.
While the weighting on this part of the algorithm is currently very low, we expect Google to increase this in the future so it’s definitely worth getting right now.
If you require any assistance purchasing or implementing HTTPS for your websites and servers please don’t hesitate to contact any member of the Wirehive team.
Pro tip: HTTPS is widely referred to as ‘SSL’ but this is incorrect. The correct definition of HTTPS is actually HTTP over TLS.