My thoughts on WXG – Web Expo Guildford.
When I took on the role of Marketing Manager at Wirehive, part of the job entailed working with our partner company Kyan to organise WXG – a big, digitally focussed conference. I’ve organised events before, and marketing stuff is kind of a given for me. But WXG was a little different.
From the very start it was clear that this was something a little special. It had been running for years, and had got better every time, and so the pressure was on. As if that wasn’t enough the Marketing Manager at Kyan who was both brilliant and had helped run the last few events had just left, and so had our Events Manager. Thankfully Kyan had taken on a wonderful Events Manager of their own. But she was in exactly the same boat as me.
To be honest it was all quite stressful.
But about three days ago something odd happened.
For the last few months I’d been feeling a little stressed about the whole thing. There was a lot to organise, some of the highest calibre speakers we’ve ever had, several new features at the conference, as well as all the usual stuff that goes with organising a big conference. The team was juggling furiously, keeping lots of balls in the air at the same time.
But three days ago I had a revelation.
We’ve got this.
I’d become so focussed on the tiny details, and the fact that it was stressful, that I completely failed to notice that it was pretty much all done. I was so in the habit of being stressed that I’d completely forgotten to be excited.
The speakers are booked, the venue is sorted, the extra goodies for delegates are ordered, the production company is already completely set up. Really, the only thing left to do is just to enjoy the conference.
We run WXG because it’s the sort of conference we want to go to. We want short, snappy talks, from brilliant, insightful, and charismatic speakers. We want networking time, we want Q&A sessions, a panel discussion, and a “fireside” interview with someone who can genuinely change the way we see the world. We want a lovely lunch in a great venue, and we’d really quite like a free bar at the afterparty. And if it isn’t asking too much we’d like it in Guildford please.
And that’s exactly what we’ve got.
We’ve got a few tickets left, so you can have it too if you want.
Now I’m off to put my feet up, and if you’ll forgive me, I’m going to feel slightly smug as I do it.
Hopefully I’ll see you there.