The benefits of becoming an Indirect Cloud Solution Provider
We’ve had a couple of wonderful articles recently about the benefits of working with Wirehive when it comes to accessing Microsoft Azure’s cloud services. Firstly Andy’s post: 7 Reasons you should attend a Data and AI workshop, and then Hannah’s marvelous: Why you should partner with Wirehive to re-sell Microsoft Cloud Services.
I’ve never been one to miss the opportunity to leap onto a bandwagon with gleeful abandon and so I thought I’d join in.
While my colleagues covered a lot of the benefits of both the workshops themselves, and the service overall, what neither of them did was create a flimsy analogy and push it to its very limits. And so that is exactly what I’m going to do now.
Imagine you run a company that designs and installs water features in people’s gardens.
A little while ago there was a real craze for them, water flowing over rocky streams from pond to pond, giant glazed balls with water running over them, small cherubs weeing in ponds, you know the sort of thing. You made a fortune, and your company was hugely successful.
But the water feature industry has been changing. If you’ll pardon the phrase, the market has been flooded with suppliers.
When you started, you were one of the few people providing really high quality water features to people who really needed them. But these days every person with a hosepipe and a spade is selling water features. The barriers to entry into the industry are really low and that has had exactly the effect you would expect.
Your business has to evolve. If you want to survive into the future you need to be creating much more innovative products.
The kind of water feature that has timed jets fountaining up from the ground, maybe even lit by LED lights, the very top end features might even have lasers, and change in time with music.
The kind of thing you see at the Bellagio Hotel in Las Vegas.
But those things are really tricky to make.
That is effectively what has happened to the digital marketing industry.
The market for websites, for apps, for digital products is flooded with people offering the same service. The middle ground has been squeezed so much that people have had to move either to the bottom where there is a fight to be the cheapest possible provider – a situation no business wants to be in, or to the top. Where the most innovative, the most complex, clever, and future proof products that deliver the most value are the winners.
But building those products is not easy. For example if you want to create an application that reliably and effectively recognizes people’s faces, or their emotions then you either need to spend hundreds of thousands of pounds and vast amounts of time doing it from scratch, or you need to find someone who has already done the work and will let you utilize their ideas, their knowledge, and their products.
Let’s drop back into our analogy for a moment.
You’ve realized that there is no point in trying to sell ponds and single pump fountains any more. You are going to design and create large impressive, interactive water features instead.
Thankfully there a global giant of a company that wants to help you do exactly that.
They already provide a vast number of things you could use. Computer controlled water jets, lasers, led lights, waterproof speakers. The lot. The only limit to what you can do with these things is your imagination.
Quite cleverly on their part this company is also the one that supplies the water the fountains use.
So not only do they make money when the products are installed, but they make ongoing money from the supply of water to make the features work.
Wouldn’t it be awesome if you could sign up with that company as a re-seller in order to get access to their technical expertise in how the products they supply can be combined. And even better you could maybe get a cut of all the water supply that is provided to your customers.
You’d be in a position where you would make money from the design, from the installation, and from the ongoing use of the product. You’d also be able to offer the most innovative and interactive water features the world has ever seen.
That is exactly the situation digital product creators are in right now.
Microsoft has spent vast amounts of money building a series of incredible innovative products and services that are there for you to be able to use in the creation of your websites, your apps, your products.
The difference is that Microsoft is not set up to deal with re-sellers directly. They get companies like Wirehive to do that on their behalf.
If you want to access the immense array of services available within Microsoft Azure, you want the technical support to be able to implement them the most effective way, and you want a cut of all the passthrough spend on data then that is exactly what Microsoft have set us here at Wirehive to offer.
You simply sign up as an indirect Cloud Solution Provider through our simple online process, and you’re good to go.
It’s hard to get your head round how easy it is to do this, so why not come along to one of our free half day workshops in Microsoft’s Paddington offices and we’ll show you the sort of thing that is possible, and talk you through exactly how to go about accessing the top end of the market.
Either that or you could go buy a bulk lot of plastic pond liners…